Tag: Online publishers

How do I get my website or blog to appear first on Google search?

August 9, 2025 / / 0 Comments

When a searcher or internet user enters some keywords or a question in the search box of a search engine such as Google.com, the highest ranking titles/headings and URLs that are relevant to such queries tend to show up above other related content on the first page of Google search results. This is the desire of every online publisher — to have their content ranked high on Google search.

What is a search ranking?

The process by which your website content or blog posts and URLs appear on the first page of a search engine results page (SERP) is basically a search ranking or search engine ranking.

QuestionsEveryday.com suggests the following steps to ensure a high search ranking for your website or blog:

1. Before your site can have a high ranking on Google, for instance, your website and its content must be first found by Google; this translates to the indexing of your web or blog posts. The most common way to find out if your posts are indexing is by entering site: yourblog.com in your web browser.

Meanwhile, if your website is new, its content may not index immediately because Google has to look for them first, this process is known as crawling. It often takes some time for Google bots to crawl a new website for its posts and pages.

However, you can help Google to crawl your website faster by:

Submitting a sitemap

The best and easiest way to submit your sitemap is to buy web hosting from a hosting provider, such as Hostinger, which saves you the stress of having to submit a sitemap from time to time by automatically submitting a sitemap on your behalf.

Optimizing your website for search engines

Search Engine Optimization (SEO) will help Google bots to crawl your website faster and also ensure a more efficient indexing of your website or blog. Yoast SEO, Rankmath SEO and All in One SEO (AIOSEO) are some of the popular SEO tools in the industry.

Connecting your website to Google Search Console

Google Search Console — which is available as a plugin — verifies websites, identifies and notifies you about technical issues that affect your site’s performance or hinder your website content from indexing. Connecting your website to Google Search Console definitely encourages Google to index your website.

Optimizing your website’s URL structure

Websites with clear page names, well structured and secure URL paths such as https://your blog.com/news/politics/election-campaigns tend to be easier to crawl by Google than sites that use URL parameters in the following format http://yourblog.com/news/page2/id=2538?

What is E-E-A-T? How does E-E-A-T relate to backlinks?

2. Another step that QuestionsEveryday.com recommends, to ensure your website’s high search ranking on Google, is for online publishers to show E-E-A-T in connection with their websites. E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness; it is sometimes written as E-A-T (with the ‘E’ representing Expertise).

Expertise

Website owners or online publishers must create relevant and unique content that provides real value to readers or site visitors. Clickbait headings and spamming are unnecessary while high-quality images that are related to the content should be used.

Authoritativeness

Building high-quality backlinks from reputable websites, to your website content helps to establish your website’s authority. As an online publisher, you may connect with other bloggers or experts in your industry, to the purpose of exchanging quality links.

Trustworthiness

You can boost your website’s trustworthiness by ensuring that your site is verified on Google Search Console. Then, always try to provide transparency with your website information, pages and authors.

READ ALSO: How do I get my website to be mentioned in Google’s AI Overview?

3. The third step which EverydayQuestions.com suggests that website owners take to boost your site’s Google search ranking, is to ensure a good user experience for site visitors and subscribers.

How do I ensure a good user experience for my site or app?

Mobile-friendly website design

Website owners and bloggers should always assume that searchers, who eventually become regular site visitors, always do so from their mobile devices. Therefore, websites must be optimized for mobile devices using a responsive design.

Easy website navigation

Google favours comprehensive link navigation within websites. Moreover, site visitors love high-quality and visually appealing content about trending or high interest topics. Therefore, online publishers must use clear headings and subheadings, with relevant keywords in posts and pages. When website content is found shareable by visitors, more people get to know about your website.

Fast website speed

Website owners should ensure faster page loading speed by optimizing their site for mobile devices. Similarly, image file sizes should be optimized for faster loading; the max-image-preview:large setting may be enabled for large images that are at least 1200px wide.

Source:

Google. https://www.google.com

How do I get my website or blog to appear on Google’s Discover page?

August 2, 2025 / / 0 Comments

You must have wondered — maybe after opening a new tab in the Google Chrome browser — how Google selects articles or website content that are featured on the Discover feed. You must have also wondered how possible it would be to get your blog posts to appear on Google Discover.

Actually, any online publisher can make their website content appear on Discover, which is part of the Google Search service, considering that it uses the same signals and systems that are used by Google Search to decide relevant and helpful content that provides real value to individual users.

Google recommends the following guidelines to boost the eligibility of your website content to appear in Google Discover:

  • Always use post headings or page titles relevant to the content in a non-clickbait fashion.
  • Use compelling, high-quality images (at least 1200 px wide and not your site logo) enabled by max-image-preview:large meta tag settings, which instructs Google and other search engines to display a large preview of images for your webpage on search results and Discover.
  • Avoid misleading images or snippets and click bait titles to artificially inflate engagement.
  • Avoid tactics that manipulate appeal or cater to morbid curiosity, titillation or outrage.
  • Provide unique, well-written content about trending topics.

READ ALSO: How does Google share my questions with online publishers?

Meanwhile, information on Google Search Central says:

“Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover’s content policies.”

Google search central (2025)

It further adds that “No special tags or structured data are required” but that there is no guarantee that website content deemed eligible to appear on Discover will eventually get shown.

Source:

Google Search Central (2025). Discover and your website. https://www.developers.google.com/search/docs/appearance/google-discover

How does Google share my questions with online publishers?

August 1, 2025 / / 0 Comments

While searching on Google.com, internet users might have come across a box at the end of the search results page, asking “What’s your question?” and a statement above the box saying “Get questions that you’re looking for added to the web”, followed by a clear message which states that searchers’ questions are shared with online publishers.

This experience mostly happens when the results page fails to produce enough links or topics that provide relevant or helpful answers to queries; which is why Google attempts to solve the problem with the launch of Question Hub in 2018.

Here is how Google shares searchers’ questions with online publishers:

  • When a searcher enters a keyword or asks a question on Google.com, the provided search results might not have an adequate answer to the query.
  • Google collects the questions entered by the searcher in the box and feeds them to online publishers; thus, pointing online publishers to questions left unanswered in Google search.
  • Publishers or bloggers then create website content that matches them or submit links to already existing content that provides answers to them, via Question Hub.
  • Online publishers must sign up for Question Hub via questionhub.google.com to be able to submit their content to Google.

READ ALSO: How do I get my website or blog to appear on Google’s Discover page?

What is Question Hub?

From what QuestionsEveryday.com understands about the feature, Google’s Question Hub is a free service offered by Google to help searchers find content that answers their questions.

Google reportedly described Question Hub as “as a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”

Online publishers might think of Google’s Question Hub in much the same way as TikTok’s ‘Creators Search Insights‘ which gives creators ideas by helping them to find most searched topics on the platform, so that they can then create content to match them.

Sources:

Schwartz, B. (2021). Google launches Question Hub for US Publishers. Search Engine Land. https://searchengineland.com/google-launches-question-hub-for-us-publishers

Schwartz, B. (2021). Google Question Hub Is Open & It’s A Great Way To Find Content Ideas. Search Engine Roundtable. https://serountable.com/google-question-hub-now-open-30691.html