While searching on Google.com, internet users might have come across a box at the end of the search results page, asking “What’s your question?” and a statement above the box saying “Get questions that you’re looking for added to the web”, followed by a clear message which states that searchers’ questions are shared with online publishers.

This experience mostly happens when the results page fails to produce enough links or topics that provide relevant or helpful answers to queries; which is why Google attempts to solve the problem with the launch of Question Hub in 2018.

Here is how Google shares searchers’ questions with online publishers:

  • When a searcher enters a keyword or asks a question on Google.com, the provided search results might not have an adequate answer to the query.
  • Google collects the questions entered by the searcher in the box and feeds them to online publishers; thus, pointing online publishers to questions left unanswered in Google search.
  • Publishers or bloggers then create website content that matches them or submit links to already existing content that provides answers to them, via Question Hub.
  • Online publishers must sign up for Question Hub via questionhub.google.com to be able to submit their content to Google.

READ ALSO: How do I get my website or blog to appear on Google’s Discover page?

What is Question Hub?

From what QuestionsEveryday.com understands about the feature, Google’s Question Hub is a free service offered by Google to help searchers find content that answers their questions.

Google reportedly described Question Hub as “as a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”

Online publishers might think of Google’s Question Hub in much the same way as TikTok’s ‘Creators Search Insights‘ which gives creators ideas by helping them to find most searched topics on the platform, so that they can then create content to match them.

Sources:

Schwartz, B. (2021). Google launches Question Hub for US Publishers. Search Engine Land. https://searchengineland.com/google-launches-question-hub-for-us-publishers

Schwartz, B. (2021). Google Question Hub Is Open & It’s A Great Way To Find Content Ideas. Search Engine Roundtable. https://serountable.com/google-question-hub-now-open-30691.html